{"product_id":"copycats-oded-shenkar-9781422126738","title":"Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge","description":"In the business world, imitation gets a bad rap. We see imitating firms as ?me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit. \u003cp\u003e\u003c\/p\u003eIn Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation?the exact or broad-brushed copying of an innovation?is as critical to prosperity as innovation. \u003cp\u003e\u003c\/p\u003eShenkar shows how savvy imitators generate huge profits. They save not only on R\u0026amp;D costs but also on marketing and advertising investments made by first movers. And they avoid costly errors by observing and learning from others? trials. \u003cp\u003e\u003c\/p\u003eCopycats presents suggestions for making imitation a core element in your competitive strategy and pairing it powerfully with innovation, including: \u003cp\u003e\u003c\/p\u003e- How to select the right model to imitate \u003cp\u003e\u003c\/p\u003e- How to avoid oversimplification of a model \u003cp\u003e\u003c\/p\u003e- Which imitation strategy to use \u003cp\u003e\u003c\/p\u003e- How to prepare and execute an implementation plan \u003cp\u003e\u003c\/p\u003eEngaging, practical, and rich in company examples, Copycats unveils how to add imitation to your competitive arsenal.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Oded Shenkar\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1422126730\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781422126738\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harvard Business Review Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/15\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.10h x 6.10w x 0.60d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 12\/01\/2010\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 11\/01\/2010 pg. 109","brand":"Oded Shenkar","offers":[{"title":"Hardcover","offer_id":44072468709631,"sku":"9781422126738","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5950b4a0-c466-4f74-96ce-9795e6bba12c.jpg?v=1685442152","url":"https:\/\/www.whiterainbookhouse.com\/products\/copycats-oded-shenkar-9781422126738","provider":"WR Book House","version":"1.0","type":"link"}