{"product_id":"copywriting-chris-l-blackmore-9781081322502","title":"Copywriting: the ultimate guide to learn how to write copy that sells, communicate with impact, write persuasive advertising, gener","description":"\u003cp\u003e\u003cstrong\u003eImprovise as writers isn't enough to create effective headlines and persuasive copies. Behind the concept of copywriter are hidden techniques and ideas you can't ignore. Would you like to learn the most incisive ones?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThis is the book you were looking for  \u003c\/p\u003e\u003cp\u003eEvery business, whether small or large, has to promote itself and it doesn't matter how fantastic your product or service is if you can't communicate that to customers. Every company needs to communicate a powerful message and that means you need persuasive writing. \u003c\/p\u003e\u003cp\u003eThis book contains all the skills and techniques you need to write ads and commercials, and more generally improve your messages in a clear, simple, and effective way.\u003c\/p\u003e\u003cp\u003eYou will learn: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe universal hidden structure behind all persuasive copy\u003c\/li\u003e\n\u003cli\u003eHow to avoid the most common copywriting mistake\u003c\/li\u003e\n\u003cli\u003eHow to build a powerful sales message that makes money\u003c\/li\u003e\n\u003cli\u003eSimple techniques to turn your bad business marketing into an irresistible copy\u003c\/li\u003e\n\u003cli\u003eHow to make the price irrelevant and be the only choice for your ideal costumer\u003c\/li\u003e\n\u003cli\u003eAnd much more \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTarget users\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eA beginner who wants to learn more about copywriting\u003c\/li\u003e\n\u003cli\u003eA professional who wants to improve the image of his business\u003c\/li\u003e\n\u003cli\u003eA person who is in a marketing profession who think he knows, but probably makes quite a few false assumptions\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Chris L. Blackmore\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1081322500\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781081322502\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/22\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 252\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.56lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.99h x 5.00w x 0.53d","brand":"Chris L. Blackmore","offers":[{"title":"Paperback","offer_id":43923943358719,"sku":"9781081322502","price":9.63,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_6f6b290e-147a-4cb6-a3bd-eaf67bf03228.jpg?v=1681067589","url":"https:\/\/www.whiterainbookhouse.com\/products\/copywriting-chris-l-blackmore-9781081322502","provider":"WR Book House","version":"1.0","type":"link"}