{"product_id":"copywriting-for-marketing-communications-ashley-hastings-9781908293459","title":"Copywriting for Marketing Communications","description":"\u003cp\u003eCopywriting for Marketing Communications is about skilfully bridging the gap between writer and recipient in a way that resonates with the reader and evokes a genuine interest. It is filled with strategies you can understand and clear demonstrations of what works - all described in simple, engaging language. \u003c\/p\u003e\u003cp\u003e\u003cem\u003eCopywriting for Marketing Communications\u003c\/em\u003e covers every stage of the copywriting process. It explains how to get your head round the purpose of a particular piece of marketing material and how to get into the head of the intended recipient. It shows you how to plan to achieve your objective, strike the right tone and summon up the creative magic that transforms dull, lifeless text into an irresistible proposition that sparkles with clarity and demands attention.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ashley Hastings\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1908293454\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781908293459\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cgw\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/08\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 332\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.07lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.74d","brand":"Ashley Hastings","offers":[{"title":"Paperback","offer_id":44717666271487,"sku":"9781908293459","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7a660f4d-5ddb-47f5-a216-e58e4300e3e2.jpg?v=1705689091","url":"https:\/\/www.whiterainbookhouse.com\/products\/copywriting-for-marketing-communications-ashley-hastings-9781908293459","provider":"WR Book House","version":"1.0","type":"link"}