{"product_id":"corporate-architecture-alejandro-bahamzen-9780393733051","title":"Corporate Architecture: Building a Brand","description":"In the fiercely competitive corporate world, brands are obliged to search for sophisticated marketing strategies in order to outshine their competitors and rise above the rest. The implementation of architecture as a marketing tool in order to \"build\" a corporate image is a phenomenon that in the twenty-first century has produced exceptional buildings designed by world-famous architects to elevate the status of prestigious firms through their association with iconic structures. \u003cem\u003eCorporate Architecture\u003c\/em\u003e offers an in-depth analysis of this growing trend, exploring not only the buildings themselves but also the history of each firm and its relation to evolving design concepts.\u003cbr\u003e\u003cbr\u003e Drawn from around the world, the projects documented in these pages in brilliant color photographs and in architects' sketches, plans, and sections, are: \u003cbr\u003e\u003cul\u003e \u003cli\u003eFashion: Prada - Christian Dior - Tod's - Chanel - Louis Vuitton - Uniqlo - Mikimoto - Herchcovitch - Gucci\u003c\/li\u003e \u003cli\u003eBanking: Borkener Volksbank - Interbank - Caja de Granada - ING - Nord\/LB - FIH - Sampension A\/S - VP Bank - ABN Amro - MUFG - J. Van Breda - KfW\u003c\/li\u003e \u003cli\u003eTelecommunications: Telefónica - Nortel - T-Mobile - Dogan Media Group - KPN - Vodafone - Google\u003c\/li\u003e \u003cli\u003eAutomotive: Bugatti - Mercedes Benz - Renault - Toyota - Ferrari - Volkswagen - Citroën - BMW - Mini\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alejandro Bahamón\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 039373305X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780393733051\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e W. W. Norton \u0026amp; Company\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/01\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 504\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 4.72lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.18h x 8.56w x 1.48d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 02\/01\/2010 pg. 237","brand":"Alejandro Bahamón","offers":[{"title":"Hardcover","offer_id":48453311103231,"sku":"9780393733051","price":100.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c19c58bd-1d2f-47dd-9155-c519c6110692.jpg?v=1777299509","url":"https:\/\/www.whiterainbookhouse.com\/products\/corporate-architecture-alejandro-bahamzen-9780393733051","provider":"WR Book House","version":"1.0","type":"link"}