{"product_id":"corporate-brand-design-mohammad-mahdi-foroudi-9780367515027","title":"Corporate Brand Design: Developing and Managing Brand Identity","description":"\u003cp\u003e\u003cem\u003eCorporate Brand Design\u003c\/em\u003e offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders.\u003c\/p\u003e \u003cp\u003eThe book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical framework. The following sections cover key stages during the corporate brand development process: Brand signature design, its components and impact on brand reputation; website design and how it builds customer perception of the brand; corporate architecture design and the branding of space and place; brand experience design from a sensuality perspective. International case studies from a range of industries feature in each chapter to demonstrate how the theory translates to practice, alongside case questions to cement learning and definitions of the key constructs.\u003c\/p\u003e \u003cp\u003eBy combining academic theory with practical case studies and examples, readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand. The book is a useful resource for advanced undergraduate and postgraduate students of strategic brand management, corporate brand design and visual identity, and marketing communications.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mohammad Mahdi Foroudi, Pantea Foroudi\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0367515024\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780367515027\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/30\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 270\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.04lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.69h x 6.85w x 0.60d","brand":"Mohammad Mahdi Foroudi","offers":[{"title":"Paperback","offer_id":43944784822527,"sku":"9780367515027","price":54.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_fec8a0fa-e856-41a7-a41a-cef6c2225d51.jpg?v=1681505081","url":"https:\/\/www.whiterainbookhouse.com\/products\/corporate-brand-design-mohammad-mahdi-foroudi-9780367515027","provider":"WR Book House","version":"1.0","type":"link"}