{"product_id":"corporate-communication-and-integrated-marketing-christina-l-mcdowell-marinchak-9781498566827","title":"Corporate Communication and Integrated Marketing Communication: Audience beyond Stakeholders in a Technological Age","description":"\u003cp\u003eIn this book, the authors trace corporate communication and integrated marketing communication (IMC) historically and situate industry practices today to draw attention to the need for companies to reach audiences beyond traditional stakeholders.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Christina L. McDowell Marinchak, Sarah M. Deiuliis\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1498566820\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781498566827\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lexington Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/15\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 118\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.76lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.44d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 01\/01\/2024","brand":"Christina L. McDowell Marinchak","offers":[{"title":"Hardcover","offer_id":44149152153855,"sku":"9781498566827","price":85.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_dc904086-7633-46bd-95fd-1cb57b2a7cbb.jpg?v=1688455109","url":"https:\/\/www.whiterainbookhouse.com\/products\/corporate-communication-and-integrated-marketing-christina-l-mcdowell-marinchak-9781498566827","provider":"WR Book House","version":"1.0","type":"link"}