{"product_id":"corporate-communication-michael-b-goodman-9781433165689","title":"Corporate Communication: Transformation of Strategy and Practice","description":"\u003cp\u003eThe forces of uncertainty, globalization, the networked enterprise, Web 2.0, privacy, \"big data,\" and shifting demographics have dramatically transformed corporate communication strategy and practice. Now more than ever, it is more complex, strategic, and essential to the organization's survival. \u003ci\u003eCorporate Communication: Transformation of Strategy and Practice \u003c\/i\u003eexamines, analyzes, and illustrates the practice of corporate communication as it changes in response to increasing global changes. It builds on the authors' 2010 \u003ci\u003eCorporate Communication: Strategic Adaptation for Global Practice\u003c\/i\u003e, as well as their 2015 \u003ci\u003eCorporate Communication: Critical Business Asset for Strategic Global Change\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eThis book analyzes and illuminates the major communication needs in rapidly evolving organizations: the contemporary communication environment; the importance and impact of intangibles--corporate sustainability, identity, culture, valuation, crisis prevention; the transformation of the media environment; the transformation of the concept of decision-making; the importance of demographics and multigenerational audiences; and technical, geopolitical, economic, and socio-cultural uncertainty. These are significant forces that can potentially augment or diminish an organization's value.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michael B. Goodman,Peter B. Hirsch\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1433165686\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781433165689\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Peter Lang Inc., International Academic Publi\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/01\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 164\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Michael B. Goodman","offers":[{"title":"Hardcover","offer_id":48659375751423,"sku":"9781433165689","price":137.45,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/corporate-communication-michael-b-goodman-9781433165689","provider":"WR Book House","version":"1.0","type":"link"}