{"product_id":"corporate-culture-and-globalization-yi-zhu-9781032304441","title":"Corporate Culture and Globalization: Ideology and Identity in a Global Fashion Retailer","description":"\u003cp\u003eThis book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology's role in corporate culture studies.\u003c\/p\u003e\u003cp\u003eBased on 15 months of participant observation as a shop-floor salesperson, this book explores the gap between management-created corporate ideology and employees' interpretations of and responses to this ideology. This book approaches the issue by examining the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong. It does so by charting the history of the company's corporate policy: from centralized attempts at corporate employee management, through the creation of store manager \"missionaries\" intended to disseminate their ideology, to the ultimately unexpected outcomes as corporate ideology collided with its interpretations by store employees.\u003c\/p\u003e\u003cp\u003eThe interdisciplinary nature of this book will appeal to scholars and upper-level students in the fields of management, marketing, anthropology, and cultural studies as well as those interested in globalization, cross-cultural management, and retail management.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Yi Zhu\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032304448\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032304441\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/09\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 176\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.54lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.36d","brand":"Yi Zhu","offers":[{"title":"Paperback","offer_id":46173199761663,"sku":"9781032304441","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7733db1d-f6ba-47a5-9349-521543ebb919.jpg?v=1727180281","url":"https:\/\/www.whiterainbookhouse.com\/products\/corporate-culture-and-globalization-yi-zhu-9781032304441","provider":"WR Book House","version":"1.0","type":"link"}