{"product_id":"corporate-learning-development-mike-pritula-9798175740821","title":"Corporate Learning \u0026 Development: The In-House Manager's Operating Manual","description":"\u003cp\u003e19 chapters. 57 templates inside the book. The exact operating manual Mike Pritula has used across StarLightMedia, Wargaming, Preply, iDeals, and Mike Pritula Academy - where he has trained more than 150,000 HR professionals across 185 countries in 30 languages. This system works.\u003c\/p\u003e\u003cp\u003eMike has built L\u0026amp;D functions from scratch in companies of 200 to 5,000 employees. He has run more than 1,000 training programs. He holds PHRi from HRCI and SHRM-CP. In every engagement he saw the same pattern: in-house L\u0026amp;D managers know how to deliver content, but they cannot defend the function in business terms. The CEO asks \"what business outcome moved?\" and L\u0026amp;D presents completion rates. The CFO asks \"what is the ROI?\" and L\u0026amp;D presents smile-sheet scores. The conversation ends with a budget cut.\u003c\/p\u003e\u003cp\u003eThe function does not have to live in that gap. There is a different version that operates as a real business function.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhen you run L\u0026amp;D as events: \u003c\/b\u003e you book rooms. You run workshops. You deliver hours. You produce smile sheets averaging 4.3\/5. Six months later nobody can name a single business metric that moved. The CFO sees a cost center.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhen you run L\u0026amp;D as a system: \u003c\/b\u003e every program traces from a business outcome through behavior to learning. Two-thirds of training requests get redirected to other interventions. Manager engagement moves transfer rates from 25 percent to 65 percent. Your CEO opens the quarterly scorecard on his phone and knows what the function produced this quarter.\u003c\/p\u003e\u003cp\u003eThis book is the exact system Mike has used across six companies and 150,000+ students.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHere's what you'll learn: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eThe six-stage L\u0026amp;D operating model that turns events into outcomes\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eThe five-question test that filters two-thirds of training requests into other interventions\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eThe three-level needs assessment that produces CEO-fundable programs\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eThe backwards-design protocol that anchors every program in business metrics\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eThe 70-20-10 architecture that produces 5x the behavior change of workshop-only programs\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eThe pre-training manager briefing that moves transfer rates by 30-50 points\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eThe Kirkpatrick L1-L4 evaluation portfolio that defends the budget in business numbers\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eThe three-year L\u0026amp;D strategy that repositions the function as a peer of operating functions\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eThe vendor management discipline that produces real cost savings\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003e57 ready-to-use templates - all inside the book: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eATD Competency Self-Assessment Worksheet\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eL\u0026amp;D Operating Model Audit\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\"Will Training Fix This?\" Five-Question Test\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eRoot-Cause Diagnostic Interview Guide\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eThree-Level Needs Assessment Matrix\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eBusiness Outcome Translation Worksheet\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e70-20-10 Program Blueprint\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003ePre-Training Manager Briefing Script\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e90-Day Application Plan\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eManager Reinforcement Compact\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eKirkpatrick L1-L4 Evaluation Dashboard\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eL\u0026amp;D Budget Defense Deck\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eThree-Year L\u0026amp;D Strategy Canvas\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eVendor Scorecard\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eYear-One L\u0026amp;D Manager 90-Day Plan\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003ci\u003eNo email walls. No resource pages. No companion downloads. Every template is on the page.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eCompare: ATD's L\u0026amp;D certification programs run $1,500-$4,000. Most enterprise L\u0026amp;D consultants charge $500-$1,500 per hour. An external workshop on the same content runs $5,000-$15,000 per day. This book costs less than dinner.\u003c\/p\u003e\u003cp\u003eEvery framework tested across companies of 200 to 5,000 employees in banking, gaming, ed-tech, media, and consulting. Every template refined through 1,000+ programs and 150,000+ students.\u003c\/p\u003e\u003cp\u003eStop running training events. Start building a learning system that produces business outcomes.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mike Pritula\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798175740821\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/20\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 274\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.82lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.62d","brand":"Mike Pritula","offers":[{"title":"Paperback","offer_id":50780081094911,"sku":"9798175740821","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4a75d1e8-69ab-4ffa-bd9f-938c5d673a4e.jpg?v=1792949135","url":"https:\/\/www.whiterainbookhouse.com\/products\/corporate-learning-development-mike-pritula-9798175740821","provider":"WR Book House","version":"1.0","type":"link"}