{"product_id":"corporate-reputation-leslie-gaines-ross-9780470171509","title":"Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation","description":"\u003cb\u003ePraise For \u003ci\u003eCorporate Reputation: 12 Steps to Safeguarding and Recovering Reputation\u003c\/i\u003e\u003c\/b\u003e \u003cp\u003e\"In a sea of business books, \u003ci\u003eCorporate Reputation\u003c\/i\u003e is a beacon of light for all leaders and future leaders looking for direction in the treacherous waters of a volatile business environment. It delivers a message that's provocative, insightful, and needs to be heard.\"\u003cbr\u003e --Heidi Henkel Sinclair, Director of Communications, Bill \u0026amp; Melinda Gates Foundation\u003c\/p\u003e \u003cp\u003e\"Every CEO, senior executive, and, increasingly, board member now appreciates the importance of building and protecting a company's reputation. Anyone who depends upon or shapes a company's reputation--customers, employees, news media, NGOs, and bloggers--will benefit from reading Dr. Gaines-Ross's book and will learn more about the influence they wield over corporate reputations.\"\u003cbr\u003e --Dr. Robert G. Eccles, Senior Lecturer, Harvard Business School\u003c\/p\u003e \u003cp\u003e\"At a time when companies are facing unprecedented reputation crises comes a timely primer from Dr. Gaines-Ross that tells us what companies need to do to bring their reputations back from the brink. The book's 12-step reputation recovery model captures what we know about effective crisis management, and brings the process to life with a host of detailed case examples. It's right on the mark!\"\u003cbr\u003e --Dr. Charles Fombrun, CEO, Reputation Institute\u003c\/p\u003e \u003cp\u003e\"Finally, a book that clearly, realistically, and compellingly explains how companies of all types and sizes can protect and restore an invaluable company asset--corporate reputation. Brilliant insights and practical solutions leap from each page! A definite must-read for business professionals everywhere.\"\u003cbr\u003e --Anthony Sardella, CEO, Evolve24 and Adjunct Professor at the Olin School of Business, Washington University in St. Louis\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Leslie Gaines-Ross\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0470171502\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780470171509\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/01\/2007\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.91lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.08h x 6.36w x 0.73d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 05\/01\/2008 pg. 129","brand":"Leslie Gaines-Ross","offers":[{"title":"Hardcover","offer_id":47199852888319,"sku":"9780470171509","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9f5d5881-f38b-433a-952c-90c79dd11359.jpg?v=1756785385","url":"https:\/\/www.whiterainbookhouse.com\/products\/corporate-reputation-leslie-gaines-ross-9780470171509","provider":"WR Book House","version":"1.0","type":"link"}