{"product_id":"corporate-social-responsibility-kotler-9780471476115","title":"Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause","description":"Today, corporations are expected to give something back to their communities in the form of charitable projects. In \u003ci\u003eCorporate Social Responsibility, \u003c\/i\u003e Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Philip Kotler, Nancy R. Lee\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0471476110\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780471476115\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/13\/2004\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 307\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.12lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.42h x 6.32w x 1.10d","brand":"Philip Kotler","offers":[{"title":"Hardcover","offer_id":43919883370751,"sku":"9780471476115","price":44.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_b11b93e0-ee9b-492f-91c1-aca4ed8fd3a4.jpg?v=1680812439","url":"https:\/\/www.whiterainbookhouse.com\/products\/corporate-social-responsibility-kotler-9780471476115","provider":"WR Book House","version":"1.0","type":"link"}