{"product_id":"could-should-might-dont-nick-foster-9780374619350","title":"Could Should Might Don't: How We Think about the Future","description":"\u003cp\u003e\u003cb\u003eAn invaluable guide to how to think--and not to think--about the future, by one of the premier futurists of our time. \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eYou may not know the name Nick Foster. But after just a moment of googling you'll realize that he's been shaping the missions of some of the companies that have surely been shaping the world you live in --Sony; Nokia; Dyson; Google itself, where he was the head of design at Google X, the search giant's \"moonshot factory\"; and the Near Future Laboratory. His insights are unfamiliar because they have been locked behind an endless series of NDAs. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eCould Should Might Don't \u003c\/i\u003eis Foster's public debut, the first time a much sought-after explainer of the future is able to tell us how he thinks about the future, how he sees others think about the future, and how we might be able to imagine, shape, and make the future better for ourselves. He is able to show what futurists have gotten wrong and what they've done right, and to synthesize years of experience into a clear and inspiring vision not of what to do next but of how to best figure out what to do next. \u003cp\u003e\u003c\/p\u003eFoster has identified Could, Should, Might, and Don't as the four primary attitudes his futurist colleagues take toward envisioning the future. He does not advocate any one of them. Instead, he uses them as lenses to show us where things might have gone if we had been able to think about things differently. The book is, in some ways, about the history of the future, and the history of the different futures that we have imagined, designed, or projected for ourselves. \u003cp\u003e\u003c\/p\u003eBut most of all, \u003ci\u003eCould Should Might Don't\u003c\/i\u003e is a no-nonsense, practiced, and practical (but not especially self-serious) guide to how to think about the future for ourselves--giving us an advantage or two for use in our own lives--and how to make it so.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nick Foster\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0374619352\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780374619350\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e MCD\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/26\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 352\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.25h x 5.38w x 1.00d","brand":"Nick Foster","offers":[{"title":"Hardcover","offer_id":46721242202367,"sku":"9780374619350","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f274afb9-932b-46c4-8325-abd839a788ce.jpg?v=1742752279","url":"https:\/\/www.whiterainbookhouse.com\/products\/could-should-might-dont-nick-foster-9780374619350","provider":"WR Book House","version":"1.0","type":"link"}