{"product_id":"countering-counterfeit-trade-thorsten-staake-9783540769460","title":"Countering Counterfeit Trade: Illicit Market Insights, Best-Practice Strategies, and Management Toolbox","description":"\u003cp\u003eProduct counterfeiting constitutes one of the most severe problems brand owners and legitimate manufacturers face. This book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel management tools, and product protection technologies. Key benefits are the unbiased analysis of the counterfeit market, the strong focus on assisting practitioners to deal with the challenge, and the high standard of research that supports the presented findings. In the present book, we provide the insights that are required to effectively respond to counterfeit trade. Based on extensive research, we describe the characteristics of counterfeit supply and demand, introduce tools to support monitoring and market surveillance activities, and discuss best-practice strategies to safeguard affected companies and brands.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Thorsten Staake, Elgar Fleisch\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3540769463\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783540769460\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/30\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 232\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.17lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.63d","brand":"Thorsten Staake","offers":[{"title":"Hardcover","offer_id":44716484264191,"sku":"9783540769460","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d4b0ce5c-abf0-45eb-9dfa-b076b724f8f3.jpg?v=1705682543","url":"https:\/\/www.whiterainbookhouse.com\/products\/countering-counterfeit-trade-thorsten-staake-9783540769460","provider":"WR Book House","version":"1.0","type":"link"}