{"product_id":"cracking-the-innovation-code-andy-wynn-9780367567118","title":"Cracking the Innovation Code: How To Unlock The True Potential of Your Business To Grow Through New Products","description":"\u003cp\u003eAuthor Dr Andy Wynn, along with contributions from leaders of some of the biggest companies on the planet (including DuPont, 3M, Johnson Matthey and Imerys), finally reveals the secret of how you can unlock the potential in your business to grow.\u003c\/p\u003e\u003cp\u003eIn the follow up to his book \u003cem\u003eTransforming Technology into Profit\u003c\/em\u003e, Andy takes you on a journey that explains how the organisation and culture within your business impact your company's ability to innovate. \u003c\/p\u003e\u003cp\u003eUsing his \"Three Tiers of Successful Innovation\", Andy reveals how to clearly identify what aspects of your business are holding back growth and how to use that information to transform your business into one that facilitates growth by revitalising the structure and culture of your business to focus employee behaviours on adding profitable new revenue streams.\u003c\/p\u003e\u003cp\u003ePart sequel and part companion volume to his previous book, Andy finally \"cracks the code\" on how to unleash your business' ability to create and successfully commercialise new products.\u003c\/p\u003e\u003cp\u003eWritten in the author's trademark conversational style, \u003cem\u003eCracking the Innovation Code\u003c\/em\u003e offers a refreshingly practical and real-world view, written by someone who has been there and done it, and enhanced by valuable case studies and contributions from numerous senior executives who have made life-long careers out of leading innovation, and with a passion for leading industrial manufacturing businesses.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Andy Wynn\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0367567113\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780367567118\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/02\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 178\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.66lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 6.00w x 0.70d","brand":"Andy Wynn","offers":[{"title":"Paperback","offer_id":43943041663231,"sku":"9780367567118","price":42.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_425422c9-5406-4ac4-876f-a43f685f5c68.jpg?v=1681495878","url":"https:\/\/www.whiterainbookhouse.com\/products\/cracking-the-innovation-code-andy-wynn-9780367567118","provider":"WR Book House","version":"1.0","type":"link"}