{"product_id":"crackle-and-fizz-caroline-van-den-brul-9781783262830","title":"Crackle and Fizz: Essential Communication and Pitching Skills for Scientists","description":"This is a book for scientists and other experts who need to explain the significance and potential of their work to colleagues, committees, funding bodies or the general public. It details how to harness story-telling principles to make complex or technical content easier to communicate and fulfilling for audiences.Eight narrative ingredients, Audience, Change and Affect, Lure, World, Character, Big Hook, Plot and Structure, are illustrated with examples and exercises to demonstrate how to build a presentation, how to pitch for funds or resources, how to make a persuasive argument, or simply how to explain ideas so they CRACKLE and FIZZ for the Audience.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Caroline Van Den Brul\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1783262834\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781783262830\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Imperial College Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/23\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.30w x 0.80d","brand":"Caroline Van Den Brul","offers":[{"title":"Hardcover","offer_id":48088781848831,"sku":"9781783262830","price":53.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8c2c5f87-dc8d-405d-a869-838191e7c6f5.jpg?v=1769106574","url":"https:\/\/www.whiterainbookhouse.com\/products\/crackle-and-fizz-caroline-van-den-brul-9781783262830","provider":"WR Book House","version":"1.0","type":"link"}