{"product_id":"crafting-the-service-environment-wirtz-jochen-9781944659301","title":"Crafting the Service Environment","description":"\u003cp\u003e \u003c\/p\u003e\u003cp\u003eDesigning the service environment is an art that involves a lot of time and effort, and can be expensive to implement. Service environments relate to the style and appearance of the physical surroundings and other experiential elements encountered by customers at service delivery sites. \u003cem\u003eCrafting the Service Environment\u003c\/em\u003e focuses on the key dimensions of service environments in the servicescape model and not much on its other aspects. This book is the eighth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Wirtz Jochen\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1944659307\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781944659301\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Ws Professional\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/14\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 57\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.12d","brand":"Wirtz Jochen","offers":[{"title":"Paperback","offer_id":48445937352959,"sku":"9781944659301","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_b2976814-8a0c-4322-a83b-3a42f0174d39.jpg?v=1777221611","url":"https:\/\/www.whiterainbookhouse.com\/products\/crafting-the-service-environment-wirtz-jochen-9781944659301","provider":"WR Book House","version":"1.0","type":"link"}