{"product_id":"crash-course-in-marketing-for-susan-w-alman-9781610698702","title":"Crash Course in Marketing for Libraries","description":"\u003cp\u003e\u003cb\u003eExplains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eMarketing a library's programs or services takes more than sending out a flyer or posting an announcement on the website. Effective marketing is important for every library, as it can lead to a significant increase in library use--which is a major factor in budget justification. \u003ci\u003eCrash Course in Marketing for Libraries: Second Edition\u003c\/i\u003e will help you develop a strategic direction for your organization and identify methods for employing your best marketing and public relations strategies. \u003cp\u003e\u003c\/p\u003eEach chapter of this second edition has been updated and expanded, comprehensively addressing the planning, implementation, and evaluation stages of the marketing and public relations process in libraries. The rise of social media as a powerful marketing tool is discussed in particular detail. The authors cover topics such as planning, promoting through the use of the existing media or advertising, and assessing the project. The book's appendixes provide examples of marketing plans and projects as well as other helpful marketing resources.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Susan Alman, Sara Swanson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1610698703\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781610698702\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomsbury Publishing PLC\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/02\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.32lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.90h x 8.40w x 0.60d","brand":"Susan Alman","offers":[{"title":"Paperback","offer_id":43942732300543,"sku":"9781610698702","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_5eff3d84-06a0-468e-9be5-2124d86c2c79.jpg?v=1681494030","url":"https:\/\/www.whiterainbookhouse.com\/products\/crash-course-in-marketing-for-susan-w-alman-9781610698702","provider":"WR Book House","version":"1.0","type":"link"}