{"product_id":"create-successful-walking-tours-lynne-sturtevant-9781700938916","title":"Create Successful Walking Tours","description":"\u003cp\u003eWhether you work in an historic house, a regional museum, a Main Street organization, for the Visitors' Bureau or run your own business, \u003cb\u003e\u003cem\u003eCreate Successful Walking Tours \u003c\/em\u003e\u003c\/b\u003ewill help you find appealing ideas for programs, and show you how to design tours and market them effectively to the right audiences. \u003c\/p\u003e\u003cp\u003e\u003cem\u003e\u003cb\u003eCreate Successful Walking Tours\u003c\/b\u003e\u003c\/em\u003e covers: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to choose the best theme and structure for your tour\u003c\/li\u003e\n\u003cli\u003eWhat to do if you're completely out of ideas\u003c\/li\u003e\n\u003cli\u003eHow to find background information and uncover the quirky details that make your tour shine\u003c\/li\u003e\n\u003cli\u003eHow to construct an itinerary including how to sequence stops, ensure continuity and manage your material\u003c\/li\u003e\n\u003cli\u003eHow to staff the tour\u003c\/li\u003e\n\u003cli\u003eHow to handle administrative issues such as reservations, ticketing, equipment and customer questions\u003c\/li\u003e\n\u003cli\u003eHow to price your tour\u003c\/li\u003e\n\u003cli\u003eHow much to pay guides and helpers\u003c\/li\u003e\n\u003cli\u003eHow to handle profit sharing with venues and other organizations\u003c\/li\u003e\n\u003cli\u003eHow to market and promote your tour without breaking the bank\u003c\/li\u003e\n\u003cli\u003eHow to avoid the myriad of potential tour day problems\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cp\u003e\u003cem\u003e\u003cb\u003eCreate Successful Walking Tours\u003c\/b\u003e\u003c\/em\u003e also includes sample documents you can adapt and modify including: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDuties and compensation agreement for guides\u003c\/li\u003e\n\u003cli\u003eCollaboration agreement\u003c\/li\u003e\n\u003cli\u003ePayment demand letter\u003c\/li\u003e\n\u003cli\u003ePress release\u003c\/li\u003e\n\u003cli\u003eGift certificate\u003c\/li\u003e\n\u003cli\u003eCustomer survey\u003c\/li\u003e\n\u003cli\u003eExecutive summary\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cp\u003eThe material is presented in an easy-to-follow format that allows you to document your process as you go, which will make planning your next tour a piece of cake.\u003c\/p\u003e\u003cp\u003eLearn to create tours that people will gladly pay to attend. Breathe new life into your destination's or attraction's offerings and marketing. Build a successful and rewarding business around helping people discover and explore your town. Create Successful Walking Tours will show you how \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lynne Sturtevant\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1700938916\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781700938916\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/06\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 138\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.43lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.30d","brand":"Lynne Sturtevant","offers":[{"title":"Paperback","offer_id":46881116487935,"sku":"9781700938916","price":15.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_21482f89-f15a-4baa-a562-d6001d252bc1.jpg?v=1747970724","url":"https:\/\/www.whiterainbookhouse.com\/products\/create-successful-walking-tours-lynne-sturtevant-9781700938916","provider":"WR Book House","version":"1.0","type":"link"}