{"product_id":"creating-a-blockbuster-brand-greg-logan-9781636985527","title":"Creating a Blockbuster Brand: Hollywood's Storytelling Secrets for Your Business","description":"\u003cb\u003eLearn the secrets of successful movie storytelling for your business.\u003c\/b\u003eFor years, experts have emphasized the need for brands to become better storytellers, yet practical guidance has been scarce - until now.Using the successful storytelling formulas that movies use to hook audiences, this innovative workbook helps any business create emotionally powerful stories that can produce blockbuster results.Often, businesses fail to connect with their customers because they rely too heavily on rationality and corporate clichéeacute;s. This roadmap guides business leaders away from telling the story they want to tell and towards the story their audience wants to hear.Create a new Enemy \u0026amp; Superpower, Quest, Controlling Idea, Synopsis, Backstory, Logline, and much more. Start capturing the attention of your audience - and their wallets.Ideal for any business or individual aiming to attract attention, investors, and customers, \u003ci\u003eCreating a Blockbuster Brand \u003c\/i\u003ereveals the essentials of winning hearts and minds. Discover how to engage your audience effectively with the transformative power of storytelling.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Greg Logan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1636985521\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781636985527\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Morgan James Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/24\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 230\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.44lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.00h x 5.00w x 0.48d","brand":"Greg Logan","offers":[{"title":"Paperback","offer_id":50663695024383,"sku":"9781636985527","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9b729032-323d-43dd-849a-58a72ee91a7d.jpg?v=1792003138","url":"https:\/\/www.whiterainbookhouse.com\/products\/creating-a-blockbuster-brand-greg-logan-9781636985527","provider":"WR Book House","version":"1.0","type":"link"}