{"product_id":"creating-a-business-jenny-van-sten-vant-hoff-9789001765002","title":"Creating a Business","description":"\u003cp\u003eThere is more to setting up a successful business than just a good idea.\u003cem\u003e Creating a Business\u003c\/em\u003e examines concisely all the relevant aspects: the excitement and satisfaction that business entails, the challenges that face the entrepreneur, the risks that lie in wait.\u003c\/p\u003e\u003cp\u003eThe textbook is organized around a practical example: a company setting out to launch a new line of clothing. Aspects of setting up a business, including management, marketing, legislation, and financial management are examined. \u003c\/p\u003e\u003cp\u003eIncluding pedagogical features, such as end-of-chapter questions and illustrations, \u003cem\u003eCreating a Business\u003c\/em\u003e will interest students of small business and entrepreneurship. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jenny Van Sten-Van't Hoff\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9001765009\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789001765002\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/01\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 156\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.57lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 6.69h x 9.61w x 0.33d","brand":"Jenny Van Sten-Van't Hoff","offers":[{"title":"Paperback","offer_id":43941139611903,"sku":"9789001765002","price":64.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_aaaa3dcc-10e9-4d05-ae42-54ee1da1bc86.jpg?v=1681451143","url":"https:\/\/www.whiterainbookhouse.com\/products\/creating-a-business-jenny-van-sten-vant-hoff-9789001765002","provider":"WR Book House","version":"1.0","type":"link"}