{"product_id":"creating-and-managing-the-product-philip-kotler-9781636512419","title":"Creating And Managing The Product Mix","description":"\u003cp\u003e\u003cstrong\u003eLegend in Marketing: Creating and Managing the Product Mix by Philip Kotler\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eUnlock the secrets of successful product management with Philip Kotler's \"Legend in Marketing: Creating and Managing the Product Mix.\" This essential guide, authored by the marketing luminary himself, provides a deep dive into the creation and management of a dynamic product mix that can transform your business.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn this book, Kotler combines his extensive experience with actionable strategies to offer a comprehensive roadmap for designing and optimizing a product mix. Discover how to: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e-- Craft a product mix that meets market needs and aligns with your strategic objectives.\u003c\/p\u003e\u003cp\u003e-- Effectively manage and balance your product portfolio for optimal performance.\u003c\/p\u003e\u003cp\u003e-- Address and overcome challenges related to product lifecycle and market positioning.\u003c\/p\u003e\u003cp\u003e-- Apply real-world examples and case studies to refine your approach and achieve business success.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePerfect for marketing professionals, entrepreneurs, and students, this title equips you with the knowledge and tools needed to excel in product management and drive your marketing efforts forward. Don't miss out on this invaluable resource for mastering the art of product mix management.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Philip Kotler,Vibrant Publishers\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1636512410\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781636512419\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Vibrant Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/16\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 152\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.47lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.33d","brand":"Philip Kotler","offers":[{"title":"Paperback","offer_id":48445473947903,"sku":"9781636512419","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_bbd149f1-6fc4-4c1c-9d91-8105f4b2c509.jpg?v=1777218768","url":"https:\/\/www.whiterainbookhouse.com\/products\/creating-and-managing-the-product-philip-kotler-9781636512419","provider":"WR Book House","version":"1.0","type":"link"}