{"product_id":"creating-brand-cool-joan-abraham-9780367693152","title":"Creating Brand Cool: Brand Distinction in the Online Marketplace","description":"\u003cp\u003eIn this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eLeveraging her 26 years of experience in online marketing and branding, Joan Abraham reveals the thought process behind successfully addressing today's marketing challenge: clearly defining the business's brand essence using its owned social media channels to personalize the full character of the brand. \u003ci\u003eCreating Brand Cool \u003c\/i\u003eaddresses the importance of developing a unique state of being that personally resonates with today's consumer. Abraham energizes the creative and strategic thinking for attracting and maintaining brand loyalty when the competition is a click away.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eAppealing to branding and social media marketing professionals, as well as students in these fields, this book is a primer for building an online community and distinguishing a brand from the competition. It is relevant to all types of business, from small businesses to globally recognized brands.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Joan Abraham\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0367693151\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780367693152\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/17\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 100\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.72lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.31d","brand":"Joan Abraham","offers":[{"title":"Hardcover","offer_id":48621709394175,"sku":"9780367693152","price":190.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8074bbc8-e38f-46cb-a7fa-7e9c12e375c4.jpg?v=1780426594","url":"https:\/\/www.whiterainbookhouse.com\/products\/creating-brand-cool-joan-abraham-9780367693152","provider":"WR Book House","version":"1.0","type":"link"}