{"product_id":"creating-business-magic-david-morey-9781633537347","title":"Creating Business Magic: How the Power of Magic Can Inspire, Innovate, and Revolutionize Your Business (Magicians' Secrets That Could Make You","description":"\u003cb\u003eAchieve Exceptional Results and Beat Your Competition\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\"... how the power of magic can ignite your own imagination, power through barriers, and get way ahead of any competition.\" ―\u003cb\u003eDavid Copperfield\u003c\/b\u003e, American magician\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e#1 New Release in Organizational Change\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFirst comes the magic, and then the magic becomes the reality\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWe are all capable of magic.\u003c\/b\u003e You may think you know what magic is. Abracadabra, hocus-pocus. Forget about it. Magic is what human beings do. It's just that some do it a lot better than others.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eKey business strategy secrets from the world's greatest magicians.\u003c\/b\u003e This book takes everything that three remarkable authors―a corporate strategist, a former acting CIA director, and a world-renowned magician―have learned about magic and packs it into a unique framework that captures the best of this art form. Then the book relates it directly to key lessons applicable to a wide variety of business enterprises. The authors' objective is not to create a new generation of magicians, but to adapt nine strategies of the world's greatest magicians; bolstering innovation, energizing leadership, and sparking business success.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMagic and disruptive innovation.\u003c\/b\u003e Each chapter opens with a scenario depicting a pivotal historic moment in magic (think Harry Houdini, Doug Henning, Penn and Teller, David Copperfield) and uses it as a starting point to explore how the magical technique employed can create a fertile environment for industry, disruptive innovation, and propel a company light years ahead of the competition.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLearn how to: \u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAnticipate the next trends\u003c\/li\u003e\n\u003cli\u003eCreate remarkable new products\u003c\/li\u003e\n\u003cli\u003eLaunch marketing and advertising campaigns that will mesmerize\u003c\/li\u003e\n\u003cli\u003eMake dazzling sales presentations\u003c\/li\u003e\n\u003cli\u003eResolve seemingly unsolvable business dilemmas\u003c\/li\u003e\n\u003cli\u003eInspire teams with resilient change leadership\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003eIf you have read \u003cem\u003eCreating Magic\u003c\/em\u003e by Lee Cockerell or \u003cem\u003eBored and Brilliant\u003c\/em\u003e by Manoush Zomorodi, you'll want to read \u003cem\u003eCreating Business Magic\u003c\/em\u003e.\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David Morey, John E. McLaughlin, Eugene Burger\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 163353734X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781633537347\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Tma Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/15\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.60h x 5.50w x 1.20d","brand":"David Morey","offers":[{"title":"Hardcover","offer_id":44045320519935,"sku":"9781633537347","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_53d70efb-b9a6-4fdd-a528-b9732baf81c7.jpg?v=1684978051","url":"https:\/\/www.whiterainbookhouse.com\/products\/creating-business-magic-david-morey-9781633537347","provider":"WR Book House","version":"1.0","type":"link"}