{"product_id":"creating-ever-cool-gene-del-vecchio-9781565542563","title":"Creating Ever-Cool: A Marketer's Guide to a Kid's Heart","description":"\u003cp\u003eBy achieving what the author terms ever-cool status, brands are able to gain young customers for life.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gene del Vecchio\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1565542568\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781565542563\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Pelican Publishing Company\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/30\/1997\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.07lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.68h x 5.78w x 1.01d","brand":"Gene del Vecchio","offers":[{"title":"Hardcover","offer_id":47001060573439,"sku":"9781565542563","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_91fe4451-adad-4754-892a-03c82c831581.jpg?v=1751599946","url":"https:\/\/www.whiterainbookhouse.com\/products\/creating-ever-cool-gene-del-vecchio-9781565542563","provider":"WR Book House","version":"1.0","type":"link"}