{"product_id":"creating-superfans-brittany-hodak-9781774580783","title":"Creating Superfans: How to Turn Your Customers Into Lifelong Advocates","description":"\u003cp\u003e\u003cb\u003eSuperfans aren't just for pop stars and NBA teams.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWhat if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors? What if they came back again and again...and told their friends to do the same? \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eCreating Superfans\u003c\/i\u003e, award-winning entrepreneur and keynote speaker Brittany Hodak shares a powerful framework for transforming your business from a commodity into a category of one. \u003cp\u003e\u003c\/p\u003eBrittany has helmed fan-engagement campaigns for brands including Walmart, Disney, Amazon, and dozens of other global brands. \u003ci\u003eCreating Superfans \u003c\/i\u003ecombines sharp business insights with entertaining stories from work with stars like Taylor Swift, Dolly Parton, and Mley Cr?. \u003cp\u003e\u003c\/p\u003eMemorable case studies from businesses of all sizes illustrate that customer experience, or CX, is the battlefield for wining - and keeping - customers. Brittany's game-changing CX system, the SUPER Model, is simple to learn, deploy, and measure across every organization. \u003cp\u003e\u003c\/p\u003eWhether you're launching a new business or running a hundred-year-old brand, \u003ci\u003eCreating Superfans\u003c\/i\u003e gives entire team a shared playbook for tapping into the unmatched power of superfandom.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Brittany Hodak\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1774580780\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781774580783\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Page Two Books, Inc.\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/10\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 296\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.23lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.11h x 6.22w x 0.94d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 02\/01\/2023\u003cbr\u003e\u003ci\u003eForeword\u003c\/i\u003e 12\/06\/2022\u003cbr\u003e\u003ci\u003ePW Booklife Reviews\u003c\/i\u003e 01\/02\/2023\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 04\/15\/2024","brand":"Brittany Hodak","offers":[{"title":"Hardcover","offer_id":44073235284223,"sku":"9781774580783","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_06a9564a-25c9-4fec-ba84-8a8f3f2a93bd.jpg?v=1685446622","url":"https:\/\/www.whiterainbookhouse.com\/products\/creating-superfans-brittany-hodak-9781774580783","provider":"WR Book House","version":"1.0","type":"link"}