{"product_id":"creating-the-customer-driven-library-jeannette-woodward-9780838908884","title":"Creating the Customer Driven","description":"How can libraries make a difference in their communities when customers choose to hang out in the spacious, well-stocked new bookstore instead? With the goal of helping libraries market their services using low-cost or no-cost techniques, Woodward shares practical lessons for any library's revitalization inspired by the success of mega bookstores. Bookstores have succeeded by focusing on the customer, and libraries need to take a page from this playbook. While keeping one eye on their mission-to broaden library use and increase relevance while serving community needs-libraries can improve customer service, looks, and functionality in ways that enhance its community mission. customer-friendly signs, catalogs, and interior spaces; Identify the unique needs of your library's community-then meet those needs; Create a step-by-step, customized promotion plan that communicates with your market; Find cost-effective ways to connect-from user-friendly Web sites to promotional brochures; Show customers what the library has to offer and entice them to give it a try; Libraries remain vitally important to the organizations and communities they serve. Using these outreach and marketing strategies, Woodward shows libraries how to Become better than a bookstore, even without a hefty budget.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jeannette Woodward\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0838908888\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780838908884\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e ALA Editions\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/08\/2004\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.82lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.28h x 6.11w x 0.55d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eBooklist\u003c\/i\u003e 04\/01\/2005 pg. 1407\u003cbr\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 03\/15\/2005 pg. 118","brand":"Jeannette Woodward","offers":[{"title":"Paperback","offer_id":44120379359487,"sku":"9780838908884","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0ee93460-4c56-45a8-b7f8-f7f01323dc44.jpg?v=1687414005","url":"https:\/\/www.whiterainbookhouse.com\/products\/creating-the-customer-driven-library-jeannette-woodward-9780838908884","provider":"WR Book House","version":"1.0","type":"link"}