{"product_id":"creating-urgency-steven-mark-kahan-9781637749807","title":"Creating Urgency: How to Flip the Script--And Win","description":"\u003cb\u003eThe companies that win aren't the ones with the best product, but the ones that make every buyer move \u003c\/b\u003e\u003cb\u003e\u003ci\u003enow\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e--not later.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003eStop losing to buyer indecision and stalled conversations, and instead learn how to create urgency, transforming hesitation into momentum that drives faster deals and bigger wins. \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eCreating Urgency\u003c\/i\u003e, Steven Mark Kahan draws on decades of experience helping startups scale to billions in value to show sales and marketing leaders how to replace buyer hesitation with decisive action. With lessons forged in the trenches and proven at high-growth companies, Kahan reveals how to make inaction feel costly, decisions feel necessary, and movement feel inevitable. \u003cp\u003e\u003c\/p\u003eDiscover how to stop competing against other vendors and start competing against the true enemy: inaction. Through frameworks, tools, and vivid real-world examples, Kahan teaches you to reframe buyer hesitation, uncover invisible risks, and create momentum that gets deals moving. \u003ci\u003eCreating Urgency\u003c\/i\u003e doesn't offer theory--it's a tried-and-true playbook for turning passive interest into urgent commitment. Inside, you'll learn how to: \u003cbr\u003e \u003cul\u003e \u003cli\u003eExpose the hidden costs of waiting and make delay feel riskier than change\u003c\/li\u003e \u003cli\u003eUse storytelling, contrast, and data to spark \"aha\" moments that buyers can't unsee\u003c\/li\u003e \u003cli\u003eCreate deadlines and time-bound triggers that force clarity and accelerate decisions\u003c\/li\u003e \u003cli\u003eEquip champions to win internal budget battles and overcome organizational inertia\u003c\/li\u003e \u003cli\u003eKeep urgency alive after the close, turning renewals and expansions into growth engines\u003c\/li\u003e \u003c\/ul\u003e \u003cbr\u003eWith urgency embedded into your sales and marketing strategy, you'll stop losing to inertia and start winning with speed. \u003ci\u003eCreating Urgency\u003c\/i\u003e is the definitive guide to moving buyers off the fence--and moving your business ahead.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Steven Mark Kahan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1637749805\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781637749807\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Matt Holt Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/06\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.98lbs","brand":"Steven Mark Kahan","offers":[{"title":"Hardcover","offer_id":48517140152575,"sku":"9781637749807","price":28.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6e623ef9-9f20-44bb-95c3-0a5d6953e5f0.jpg?v=1778730172","url":"https:\/\/www.whiterainbookhouse.com\/products\/creating-urgency-steven-mark-kahan-9781637749807","provider":"WR Book House","version":"1.0","type":"link"}