{"product_id":"creating-value-with-data-analytics-peter-c-verhoef-9780367819781","title":"Creating Value with Data Analytics in Marketing: Mastering Data Science","description":"\u003cp\u003eThis book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Peter C. Verhoef,Edwin Kooge,Natasha Walk\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0367819783\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780367819781\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/08\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 314\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.62lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.61h x 6.69w x 0.81d","brand":"Peter C. Verhoef","offers":[{"title":"Hardcover","offer_id":48621713391871,"sku":"9780367819781","price":235.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/creating-value-with-data-analytics-peter-c-verhoef-9780367819781","provider":"WR Book House","version":"1.0","type":"link"}