{"product_id":"creating-your-usps-puts-you-patricia-wickham-9781300022541","title":"Creating Your USPs Puts You In Front of the (job) Pack!","description":"Management luminary Tom Peters promoted the idea of self-marketing. \"We are CEOs of our own companies: Me Inc.\" Creating your Unique Selling Points (USP) is the genesis to helping you identify your brand. We, as customers, buy specific brands of products because they exceed our expectations. Getting a job is the process of selling oneself as the person (brand) who exceeds the needs of the potential customer, the employer. This step-by-step 44-page instructional guide will pilot the reader to develop an unbeatable individual brand strategy. Tasks include creating a portfolio of transportable skills, writing and fine-tuning résumés for \"this job\"; expanding job search opportunities - local, domestic, or international; making a lasting impression, 20 common interview questions and how to respond with confidence, interview do's and don'ts, Skype interviews, and post-interview follow up. This blueprint for identifying personal Unique Selling Points will give the confidence to get that job!\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Patricia Wickham\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 130002254X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781300022541\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lulu.com\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/27\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 48\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.00h x 8.50w x 0.10d","brand":"Patricia Wickham","offers":[{"title":"Paperback","offer_id":48444515549439,"sku":"9781300022541","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_dc368bb1-6719-4a88-9099-1e57bd1c28b8.jpg?v=1777212776","url":"https:\/\/www.whiterainbookhouse.com\/products\/creating-your-usps-puts-you-patricia-wickham-9781300022541","provider":"WR Book House","version":"1.0","type":"link"}