{"product_id":"creative-direction-in-a-digital-adam-harrell-9781138847514","title":"Creative Direction in a Digital World: A Guide to Being a Modern Creative Director","description":"\u003cp\u003eCreative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eReaders will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences. \u003cul\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eDivided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish.\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eLearn how to understand the client's biggest challenges and distill insights about the audience into creative strategies.\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eDevelop the skills needed to communicate your ideas to a skeptical client. \u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eLearn how to more effectively manage your creative team.\u003c\/li\u003e \u003cp\u003e \u003c\/p\u003e \u003cli\u003eAnd most importantly craft digital experiences that get results.\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Adam Harrell\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138847518\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138847514\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e CRC Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/01\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 136\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.10w x 0.20d","brand":"Adam Harrell","offers":[{"title":"Paperback","offer_id":43924216054015,"sku":"9781138847514","price":62.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_49c1a1dd-c8d3-475b-9b53-24f144990140.jpg?v=1681069160","url":"https:\/\/www.whiterainbookhouse.com\/products\/creative-direction-in-a-digital-adam-harrell-9781138847514","provider":"WR Book House","version":"1.0","type":"link"}