{"product_id":"creativity-in-pr-and-communications-jon-cope-9781398620803","title":"Creativity in PR and Communications: Concepts and Practices for Innovation","description":"\u003cp\u003e\u003cb\u003eBeing creative is a key component and necessity in public relations and within creative industries to target business challenges, create briefs and to meet targets.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003e\u003cb\u003eCreativity in PR and Communications\u003c\/b\u003e\u003c\/i\u003e is a textbook for all PR students and anyone taking creative communication courses looking to enhance their understanding of the creative process. It explores: \u003cp\u003e\u003c\/p\u003e- Fostering a creative mindset\u003cbr\u003e- Cultivating creativity\u003cbr\u003e- Creative thinking\u003cbr\u003e- Creative ideation processes\u003cbr\u003e- AI as a tool to assist creativity\u003cbr\u003e- Using creativity to enhance briefs and campaigns \u003cp\u003e\u003c\/p\u003eWith this textbook, students are provided with the practical insights, theories and models needed to become more creative and use that creativity towards PR and communications-related business challenges. It also illustrates how students can become more creative practitioners for the workplace, through research, theory and practical insights. \u003cp\u003e\u003c\/p\u003eLearn how to nurture creative ideas and when to let go of weaker ones with this public relations textbook, illustrating the strategic processes of creativity and how to apply them to PR problems. \u003cp\u003e\u003c\/p\u003eThis book is full of real-world examples from global companies such as Unilever, Marmite, Marc Jacobs, Spotify and Heinz, and is supported by a range of key features to illustrate how to implement creative industry practices. These key features include a glossary, practical insights, learning outcomes and exercise questions. Online resources include PowerPoint slides for lecturers and additional best and creative practice examples.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jon Cope, Stuart Mayell\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398620807\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398620803\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/25\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Jon Cope","offers":[{"title":"Paperback","offer_id":47200657867007,"sku":"9781398620803","price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a7a0545c-26d1-412d-a590-50afe7dffb09.jpg?v=1756787516","url":"https:\/\/www.whiterainbookhouse.com\/products\/creativity-in-pr-and-communications-jon-cope-9781398620803","provider":"WR Book House","version":"1.0","type":"link"}