{"product_id":"crisis-communication-peter-anthonissen-9780749454005","title":"Crisis Communication: Practical PR Strategies for Reputation Management \u0026 Company Survival","description":"\u003cp\u003eSenior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria. All attention focuses on the guilty parties - and the media can be expected to make this crisis headline news within a matter of hours. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eNo company or organisation is immune to crisis. Everyday, organisations run the risk of being affected. However, a crisis does not necessarily have to turn into a disaster for the business or organisation involved. \u003ci\u003eCrisis Communication \u003c\/i\u003eprovides readers with advice on how to limit damage effectively by acting quickly and positively. Moreover, it explains how to turn a crisis into an opportunity by communicating efficiently, through the use of successful public relations strategies. \u003cp\u003e\u003c\/p\u003eProviding information on accountability; crisis communication planning; building your corporate image; natural disasters; accidents; financial crises; legal issues; corporate re-organisation; food crises; dealing with negative press; media training; and risk managers, \u003ci\u003eCrisis Communication \u003c\/i\u003eis a thorough guide to help prepare your organisation for any future calamities. \u003cp\u003e\u003c\/p\u003eIncluding international case studies, crisis communication checklists and sample crisis preparation documents, this book ensures that you are fully prepared for the absolute necessity of proactive crisis communication and proper planning, should you be confronted with a crisis.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Peter Anthonissen\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0749454008\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780749454005\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/30\/2008\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.40w x 1.00d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 02\/01\/2009 pg. 114","brand":"Peter Anthonissen","offers":[{"title":"Hardcover","offer_id":44057337430271,"sku":"9780749454005","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0c685ace-d625-4ff9-9dec-2c20161e19be.jpg?v=1685046400","url":"https:\/\/www.whiterainbookhouse.com\/products\/crisis-communication-peter-anthonissen-9780749454005","provider":"WR Book House","version":"1.0","type":"link"}