{"product_id":"crisis-communication-strategies-amanda-coleman-9781398609419","title":"Crisis Communication Strategies: Prepare, Respond and Recover Effectively in Unpredictable and Urgent Situations","description":"\u003cp\u003e\u003cb\u003eIs your company equipped to deal with any kind of crisis - whether caused by internal error, customer action or social media mishap? This bestselling guide gives readers the skills, tools and knowledge to respond effectively to high-stake situations and protect your brand from disaster.\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eCrisis Communication Strategies\u003c\/i\u003e\u003c\/b\u003e is a must-have guide that covers the whole span of a crisis from preparing and laying the groundwork before it occurs, during the incident and the aftermath, including the move to recovery and beyond. It guides readers through each phase, providing details of what to consider, what should be done, tips and checklists for improved responses. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis second edition of \u003cb\u003e\u003ci\u003eCrisis Communication Strategies\u003c\/i\u003e\u003c\/b\u003e provides new sections on managing long-running crises. It also contains new content looking at the phases of crises, behavioural communication as a tactic and how to ensure diversity and inclusivity in tumultuous times. \u003cp\u003e\u003c\/p\u003eSupported by brand new case studies and examples from responses to events including the British Post Office scandal, Burger King's misfired International Women's Day campaign, Yorkshire cricket's racism scandal and Peloton's crises, it also explores the role of leadership in developing a crisis communication response that has people at its heart. This is an essential guide for PR and communications professionals who wish to protect their company and build long-term resilience.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Amanda Coleman\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1398609412\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781398609419\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/28\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 248\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.78lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.68d","brand":"Amanda Coleman","offers":[{"title":"Paperback","offer_id":44132466458879,"sku":"9781398609419","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0cc7987c-4dc1-42ab-ae50-8740baaf4638.jpg?v=1687480370","url":"https:\/\/www.whiterainbookhouse.com\/products\/crisis-communication-strategies-amanda-coleman-9781398609419","provider":"WR Book House","version":"1.0","type":"link"}