{"product_id":"crisis-management-at-the-speed-bob-hayes-9780124115873","title":"Crisis Management at the Speed of the Internet: Trend Report","description":"\u003cp\u003e\u003ci\u003eCrisis Management at the Speed of the Internet\u003c\/i\u003e provides security executives and practitioners with an overview of the potentially harmful impact of social media communication on corporate reputation. Within minutes, the online consumer community can propel a company into an image crisis, brand damage, and a financial disaster--even if the viral information isn't factual. It is critical that an organization respond quickly and decisively to crises in online media.\u003c\/p\u003e \u003cp\u003eThe report explores examples of companies that have experienced this kind of impact, and describes practical, strategic methods for mitigating and resolving a crisis, including cross-functional team readiness and internal communications training. It is a valuable resource for any security professional working to create or improve an existing corporate crisis management policy.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eCrisis Management at the Speed of the Internet \u003c\/i\u003eis a part of Elsevier's Security Executive Council Risk Management Portfolio, a collection of real world solutions and how-to guidelines that equip executives, practitioners, and educators with proven information for successful security and risk management programs.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bob Hayes,Kathleen Kotwica\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 012411587X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780124115873\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Elsevier\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/29\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 36\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.08d","brand":"Bob Hayes","offers":[{"title":"Paperback","offer_id":48086369730815,"sku":"9780124115873","price":24.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8784f99a-675e-4db8-b4d9-752248516f85.jpg?v=1769094298","url":"https:\/\/www.whiterainbookhouse.com\/products\/crisis-management-at-the-speed-bob-hayes-9780124115873","provider":"WR Book House","version":"1.0","type":"link"}