{"product_id":"crm-in-action-ken-k-wong-9781450279888","title":"Crm in Action: Maximizing Value Through Market Segmentation, Product Differentiation \u0026 Customer Retention","description":"\u003cp\u003eWritten in Dr. Wong's vivid and interesting style, and furnished with real-life examples from Canada, this book helps marketers to generate greater customer value by making good use of market segmentation, product differentiation, and customer retention strategies. \u003c\/p\u003e \u003cp\u003eAdvance Praise for \u003ci\u003eCRM in Action\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e \"This book helped me a lot in figuring out how to attract the right customers who can see real value in our healthcare services and retain them. It is a lot of planning and thinking behind this seemingly simple task, and this book guides you all the way with simple language and a lot of illustrative examples.\"\u003cbr\u003e -Ekaterina Leonova, Sweden\u003c\/p\u003e \u003cp\u003e \"Readers will gather from Dr Wong's experience after reading the book because he reveals common traps and pitfalls, and gives advice on self-check questions on how to overcome them or bypass them altogether. This book should give you an excellent start in your CRM initiative.\"\u003cbr\u003e -Hoo Chee Wai, Singapore\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ken K. Wong\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1450279880\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781450279888\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e iUniverse\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/26\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 116\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.47lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.25h x 7.50w x 0.24d","brand":"Ken K. Wong","offers":[{"title":"Paperback","offer_id":47520411189503,"sku":"9781450279888","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6b6fbd18-8079-444a-9288-b6e511490e51.jpg?v=1762885313","url":"https:\/\/www.whiterainbookhouse.com\/products\/crm-in-action-ken-k-wong-9781450279888","provider":"WR Book House","version":"1.0","type":"link"}