{"product_id":"crm-systems-in-industrial-companies-a-perna-9781349463176","title":"Crm Systems in Industrial Companies: Intra- And Inter-Organizational Effects","description":"CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e A. Perna,E. Baraldi\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1349463175\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781349463176\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/28\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 249\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.68lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.55d","brand":"A. Perna","offers":[{"title":"Paperback","offer_id":47424275677439,"sku":"9781349463176","price":109.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_254c0720-2dec-4334-b4a5-75ad2ca02382.jpg?v=1761529335","url":"https:\/\/www.whiterainbookhouse.com\/products\/crm-systems-in-industrial-companies-a-perna-9781349463176","provider":"WR Book House","version":"1.0","type":"link"}