{"product_id":"cross-cultural-buyer-behavior-charles-r-taylor-9780762314126","title":"Cross-Cultural Buyer Behavior","description":"Focuses on issues that affect buyer behavior in an international context. This volume contains papers that contribute to theory development. It looks at the impact of direct to consumer prescription drug advertising on consumers, and at the role of emotions in advertising and retailing contexts and their impact on buyers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Charles R. Taylor\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0762314125\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780762314126\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Jai Press Inc.\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/01\/2007\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 308\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.31lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.33h x 6.20w x 1.09d","brand":"Charles R. Taylor","offers":[{"title":"Hardcover","offer_id":44059654095103,"sku":"9780762314126","price":185.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_16b08417-b95a-44e2-b8c4-6bfa27f83217.jpg?v=1685059534","url":"https:\/\/www.whiterainbookhouse.com\/products\/cross-cultural-buyer-behavior-charles-r-taylor-9780762314126","provider":"WR Book House","version":"1.0","type":"link"}