{"product_id":"cross-cultural-consumer-behavior-in-devinder-pal-singh-9783639718591","title":"Cross Cultural Consumer Behavior in an Emerging Economy","description":"The book compares the cultures within a single country India. It is an outcome of research that hypothesized that a large country like India cannot be used as a surrogate for a single culture as the various regions within the country differ along geographic, climatic, economic, linguistic, and ethnic lines. The book compares four geographically distant cultures and unfolds the consumption patterns in these four cultures. It compares the Northern, Southern, Eastern and Western regions of India and advances the cross-cultural consumption differences in these four cultures.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Devinder Pal Singh,Manoj Kumar Sharma\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3639718593\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783639718591\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Scholars' Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/10\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 308\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.69d","brand":"Devinder Pal Singh","offers":[{"title":"Paperback","offer_id":48659545358591,"sku":"9783639718591","price":81.97,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/cross-cultural-consumer-behavior-in-devinder-pal-singh-9783639718591","provider":"WR Book House","version":"1.0","type":"link"}