{"product_id":"crossover-creativity-dave-trott-9780857199881","title":"Crossover Creativity: Real-Life Stories about Where Creativity Comes from","description":"\u003cp\u003eIdeas don't come from nothing. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThey come from what is already inside people's brains. \u003cp\u003e\u003c\/p\u003eAnd so it's not true to say that people have ideas. \u003cp\u003e\u003c\/p\u003eIn fact, ideas have people. \u003cp\u003e\u003c\/p\u003eThe more you read, watch, observe and consume, the more fuel for ideas you have in your brain, and the more ideas will happen for you. \u003cp\u003e\u003c\/p\u003eIn this latest collection of stories about creativity in real-life situations, Dave Trott shows where great ideas have come from--as a guide for those who have to generate ideas in advertising, business, or the wider world.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Dave Trott\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0857199889\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780857199881\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harriman House\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/07\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.20h x 5.70w x 0.80d","brand":"Dave Trott","offers":[{"title":"Paperback","offer_id":44070872154367,"sku":"9780857199881","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8d9b7948-bd27-493f-899a-d5faf420ea2f.jpg?v=1685432822","url":"https:\/\/www.whiterainbookhouse.com\/products\/crossover-creativity-dave-trott-9780857199881","provider":"WR Book House","version":"1.0","type":"link"}