{"product_id":"crowdsourcing-for-filmmakers-richard-botto-9781138849891","title":"Crowdsourcing for Filmmakers: Indie Film and the Power of the Crowd","description":"\u003cp\u003eWhether you're a producer, screenwriter, filmmaker, or other creative, you probably have a project that needs constant exposure, or a product to promote. But how do you rise above the noise?\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eCrowdsourcing for Filmmakers: Indie Film and the Power of the Crowd\u003c\/i\u003e, Richard Botto explains how to put crowdsourcing to use for your creative project, using social media, networking, branding, crowdfunding, and an understanding of your audience to build effective crowdsourcing campaigns, sourcing everything from film equipment to shooting locations.\u003c\/p\u003e \u003cp\u003eBotto covers all aspects of crowdsourcing: how to create the message of your brand, project, or initiative; how to mold, shape, and adjust it based on mass response; how to broadcast a message to a targeted group and engage those with similar likes, beliefs, or interests; and finally, how to cultivate those relationships to the point where the message is no longer put forth solely by you, but carried and broadcasted by those who have responded to it. Using a wealth of case studies and practical know-how based on his years of experience in the industry and as founder of Stage 32-the largest crowdsourced platform for film creatives-Richard Botto presents a comprehensive and hands-on guide to crowdsourcing creatively and expertly putting your audience to work on your behalf.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Richard Botto\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138849898\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138849891\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/22\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 284\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.89lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.63d","brand":"Richard Botto","offers":[{"title":"Paperback","offer_id":44761474924799,"sku":"9781138849891","price":48.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_72b94b90-a526-4af2-a529-d6dcc9c84548.jpg?v=1706681424","url":"https:\/\/www.whiterainbookhouse.com\/products\/crowdsourcing-for-filmmakers-richard-botto-9781138849891","provider":"WR Book House","version":"1.0","type":"link"}