{"product_id":"crystallizing-public-opinion-edward-l-bernays-9781515440079","title":"Crystallizing Public Opinion","description":"\u003cp\u003e\u003cstrong\u003eIn writing this book I have tried to set down the board principles that govern the profession of public relations. It is certain that the power of public opinion is constantly increasing and will keep on increasing.\u003c\/strong\u003e It is equally certain that it is more and more being influenced, changed, stirred by impulses from below. The danger which this development contains for a progressive ennobling of human society and a progressive heightening of human culture is apparent. The duty of the higher strata of society-the cultivated, the learned, the expert, the intellectual-is therefore clear. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThey must inject moral and spiritual motives into public opinion. Public opinion must become public conscience.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Edward L. Bernays\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1515440079\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781515440079\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wilder Publications\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/27\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 126\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.79lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.44d","brand":"Edward L. Bernays","offers":[{"title":"Hardcover","offer_id":43994254835967,"sku":"9781515440079","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f10b5b0a-ec1a-41fd-a3b5-856bdabb72d4.jpg?v=1683329050","url":"https:\/\/www.whiterainbookhouse.com\/products\/crystallizing-public-opinion-edward-l-bernays-9781515440079","provider":"WR Book House","version":"1.0","type":"link"}