{"product_id":"crystallizing-public-opinion-edward-l-bernays-9781667306599","title":"Crystallizing Public Opinion: The Classic Work That Shaped the Modern Field of Public Relations and Propaganda","description":"\u003cp\u003e\u003cstrong\u003eThe Original Blueprint for Modern Propaganda\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFirst published in 1923, \u003cem\u003eCrystallizing Public Opinion\u003c\/em\u003e by Edward L. Bernays laid the groundwork for the entire field of public relations. A nephew of Sigmund Freud, Bernays used psychological insight and mass media strategy to influence public thought on everything from war to toothpaste.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInside this classic you'll discover: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHow public opinion is formed-and manipulated\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe psychological tools used by corporations and governments\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe early foundations of advertising, propaganda, and branding\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eStill taught in marketing and communications courses today, this book is essential for anyone interested in media influence, political messaging, or modern persuasion techniques.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Edward L. Bernays\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1667306596\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781667306599\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Antiquarius\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/03\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 140\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.43lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.30d","brand":"Edward L. Bernays","offers":[{"title":"Paperback","offer_id":47760797565183,"sku":"9781667306599","price":8.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_62b7d5c8-227b-4fe2-9bd1-603b0032c9fd.jpg?v=1765514224","url":"https:\/\/www.whiterainbookhouse.com\/products\/crystallizing-public-opinion-edward-l-bernays-9781667306599","provider":"WR Book House","version":"1.0","type":"link"}