{"product_id":"cult-of-analytics-steve-jackson-9781138837997","title":"Cult of Analytics: Data analytics for marketing","description":"\u003cp\u003e\u003cem\u003eCult of Analytics\u003c\/em\u003e enables professionals to build an analytics driven culture into their business or organization. Marketers will learn how to turn tried and tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThrough use of the fictitious ACME PLC case, Steve Jackson provides working examples based on real life situations from the various companies he has worked with, such as Nokia, KONE, Rovio, Amazon, Expert, IKEA, Vodafone, and EMC. These examples will give the reader practical techniques for their own business regardless of size or situation making \u003ci\u003eCult of Analytics\u003c\/i\u003e a must have for any would-be digital marketer. \u003cp\u003eThis new edition has been thoroughly updated, now including examples out of how to get the best from Google analytics, as well as ways to use social media data, big data, tag management and advanced persona segmentation to drive real value in your organisation. It's also been expanded to include exercises and new cases for students and tutors using the book as a text.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Steve Jackson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138837997\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138837997\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/26\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 202\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.60d","brand":"Steve Jackson","offers":[{"title":"Paperback","offer_id":44072654242047,"sku":"9781138837997","price":62.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6fc4faa1-130e-4ffd-8a99-da32cbefae0a.jpg?v=1685443235","url":"https:\/\/www.whiterainbookhouse.com\/products\/cult-of-analytics-steve-jackson-9781138837997","provider":"WR Book House","version":"1.0","type":"link"}