{"product_id":"cultivating-copyright-bhamati-viswanathan-9781138477490","title":"Cultivating Copyright: How Creators and Creative Industries Can Harness Intellectual Property to Survive the Digital Age","description":"\u003cp\u003eCreators and creative industries are struggling to navigate the digital age. Intellectual property rights, including copyrights, trademarks, and patents, offer invaluable tools to help creative industries remain viable and sustainable. But to be fully effective, they must be considered as part of a greater ecosystem. \u003cem\u003eCultivating Copyright\u003c\/em\u003e offers a framework for tailoring flexible strategies and adaptive solutions suited to diverse creative industries. Tailored solutions entail change on four fronts: business models and strategies, legal policies and practices, technological measures, and cultural and normative features. Creating strong creative industries through tailored solutions serves critical functions: promoting richly varied artistic endeavors and supporting democratic flourishing.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bhamati Viswanathan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1138477494\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781138477490\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/15\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 234\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.30w x 0.80d","brand":"Bhamati Viswanathan","offers":[{"title":"Hardcover","offer_id":48087734157567,"sku":"9781138477490","price":190.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_2245738f-52ee-4cfe-8712-ae56e4d5039b.jpg?v=1769101101","url":"https:\/\/www.whiterainbookhouse.com\/products\/cultivating-copyright-bhamati-viswanathan-9781138477490","provider":"WR Book House","version":"1.0","type":"link"}