{"product_id":"cultivating-diversity-in-fundraising-pettey-9780471403616","title":"Cultivating Diversity in Fundraising","description":"An important roadmap for fundraising in today's multiculturalcommunities \u003cp\u003e\u003c\/p\u003e Raising money in today's diverse communities is a growing challengefor fundraisers and philanthropists, requiring thoughtfulstrategies, successful collaborations, and a respectfulunderstanding of people's differences. \u003cp\u003e\u003c\/p\u003e In this groundbreaking new book, the author examines today's fourmajor ethnic groups-African American, Asian American, Hispanic\/Latino, and Native American-in terms of their diversehistories, traditions, and motivations, and then applies thisinformation to the proven components of successful fundraising. Theresult is a timely and important look at how fundraisers can use anunderstanding of ethnic differences to create a vibrant andbalanced nonprofit center through both individual and collectiveefforts. \u003cp\u003e\u003c\/p\u003e In clear, easy-to-understand language, Cultivating Diversity inFundraising answers the following critical questions: \u003cbr\u003e * Who are diverse donors?\u003cbr\u003e * What are their charitable traditions and interests?\u003cbr\u003e * What fundraising methods will be successful in diversecommunities?\u003cbr\u003e * What can fundraisers do to include more diversity in fundraisingefforts? \u003cp\u003e\u003c\/p\u003e Designed as a guide to fundraising as well as a strategic updatefor existing fundraisers, this book should be required reading foranyone working in today's nonprofit sector.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Janice Gow Pettey\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 047140361X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780471403616\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/22\/2001\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 312\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.37lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.28h x 6.24w x 0.97d","brand":"Janice Gow Pettey","offers":[{"title":"Hardcover","offer_id":45478335512831,"sku":"9780471403616","price":54.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a9a4aeab-56c6-488a-9ccc-fa1f9377905b.jpg?v=1715934954","url":"https:\/\/www.whiterainbookhouse.com\/products\/cultivating-diversity-in-fundraising-pettey-9780471403616","provider":"WR Book House","version":"1.0","type":"link"}