{"product_id":"cultural-mediation-for-museums-michela-addis-9781032403694","title":"Cultural Mediation for Museums: Driving Audience Engagement","description":"\u003cp\u003eThis book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eLeveraging a case study of the National Gallery of Modern and Contemporary Arts in Rome, the book helps readers understand how to apply marketing management to cultural mediation, enabling museums to segment the visitors' market to drive improvements to arts accessibility and engagement. By running a comprehensive and multi-method research project, the authors propose a customized cultural mediation model to support museums in facing the current challenges and build their future. Our model supports museums in segmenting the visitors' market and designing cultural mediation for enriched visitor experiences; readers will also learn how to invest, manage, hire, and train staff members devoted to this service, resulting in more engaging and successful experiences.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eThis book will be a valuable resource for educational services offices at museums worldwide. This book will also be of interest to researchers, academics, and scholars carrying out research in the fields of museum management, cultural mediation and communication, and marketing.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michela Addis\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1032403691\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781032403694\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/31\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 96\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.63lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.31d","brand":"Michela Addis","offers":[{"title":"Hardcover","offer_id":44122948108543,"sku":"9781032403694","price":59.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e9998efc-107e-4f5d-9742-028dc2b89e31.jpg?v=1687428041","url":"https:\/\/www.whiterainbookhouse.com\/products\/cultural-mediation-for-museums-michela-addis-9781032403694","provider":"WR Book House","version":"1.0","type":"link"}