{"product_id":"cultural-strategy-douglas-holt-9780199587407","title":"Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands","description":"How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben \u0026amp; Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview of engineers and economists - build a better mousetrap and the world will take notice. Holt and Cameron challenge this conventional wisdom and take an entirely different approach: champion a better ideology and the world will take notice as well. Holt and Cameron build a powerful new theory of cultural innovation. Brands in mature categories get locked into a form of cultural mimicry, what the authors call a cultural orthodoxy. Historical changes in society create demand for new culture - ideological opportunities that upend this orthodoxy. Cultural innovations repurpose cultural content lurking in subcultures to respond to this emerging demand, leapfrogging entrenched incumbents. \u003cp\u003e\u003c\/p\u003eCultural Strategy guides managers and entrepreneurs on how to leverage ideological opportunities: \u003cp\u003e\u003c\/p\u003e- How managers can use culture to out-innovate their competitors \u003cbr\u003e- How entrepreneurs can identify new market opportunities that big companies miss \u003cbr\u003e- How underfunded challengers can win against category Goliaths \u003cbr\u003e- How technology businesses can avoid commoditization \u003cbr\u003e- How social entrepreneurs can develop businesses that appeal to more than just fellow activists \u003cbr\u003e- How subcultural brands can break out of the 'cultural chasm' to mass market success \u003cbr\u003e- How global brands can pursue cross-cultural strategies to succeed in local markets \u003cbr\u003e- How organizations can maximize their innovation capabilities by avoiding the brand bureaucracy trap \u003cp\u003e\u003c\/p\u003eWritten by leading authorities on branding in the world today, along with one of the advertising industry's leading visionaries, \u003cem\u003eCultural Strategy\u003c\/em\u003e transforms what has always been treated as the \"intuitive\" side of market innovation into a systematic strategic discipline.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Douglas Holt, Douglas Cameron\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 019958740X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780199587407\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Oxford University Press, USA\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/09\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 408\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.62lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.47h x 6.45w x 1.00d","brand":"Douglas Holt","offers":[{"title":"Hardcover","offer_id":44054722347263,"sku":"9780199587407","price":70.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ad9c0e92-1f08-450e-b524-41662a74348f.jpg?v=1685031610","url":"https:\/\/www.whiterainbookhouse.com\/products\/cultural-strategy-douglas-holt-9780199587407","provider":"WR Book House","version":"1.0","type":"link"}