{"product_id":"culture-and-positioning-as-determinants-tony-ellson-9781349513437","title":"Culture and Positioning as Determinants of Strategy: Personality and the Business Organization","description":"Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market. Operational positioning is an exercise in communication that concentrates on perception and image that complements the role of strategic positioning. This book offers an alternative to the traditional process of segmentation, targeting and positioning, highlighting some important implications for management and marketing practitioners as well as academics.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tony Ellson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1349513431\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781349513437\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2004\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 270\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.81lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.65d","brand":"Tony Ellson","offers":[{"title":"Paperback","offer_id":48088057348351,"sku":"9781349513437","price":109.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1f6c5370-1a41-487b-8d0c-cc288be08584.jpg?v=1769102872","url":"https:\/\/www.whiterainbookhouse.com\/products\/culture-and-positioning-as-determinants-tony-ellson-9781349513437","provider":"WR Book House","version":"1.0","type":"link"}