{"product_id":"culture-first-jon-b-becker-9798994345436","title":"Culture First: 9 Leadership Practices That Build Elite Teams","description":"Build the Culture That Drives Elite Performance\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\"Jon Becker is a national treasure.\"\u003c\/strong\u003e -John Dowd, Former Navy SEAL, Founder of Forge SOFware\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhy do some teams perform at an elite level while others-given the same resources, training, and talent-struggle?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe answer isn't strategy, talent, or technology. \u003cstrong\u003eIt's culture.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCulture is your organization's operating system. It determines how decisions get made, how people treat each other, and whether your best performers stay.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\"Culture isn't a slogan-it's the operating system that drives standards, decisions, trust, and accountability under pressure.\"\u003c\/em\u003e -\u003cstrong\u003eRich Diviney\u003c\/strong\u003e, Retired Navy SEAL Commander, Bestselling Author\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWhat Elite Teams Know That Most Organizations Don't\u003cp\u003eFor four decades, Jon Becker has had unusual access to organizations that cannot afford to fail-where the cost of poor leadership is measured in lives, not quarterly earnings.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhat he discovered: \u003cstrong\u003ethe principles that build elite performance are universal.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhether you run a SWAT team, a tech startup, a sales organization, or a sports program, the fundamentals are identical.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\"Jon offers the lessons articulated herein with a rare level of credibility that makes Culture First an enduring work.\"\u003c\/em\u003e -\u003cstrong\u003eBrian Driscoll\u003c\/strong\u003e, Former Acting FBI Director\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eNine Practices Any Leader Can Implement\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuild culture intentionally\u003c\/strong\u003e - because the default is dysfunction\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDevelop selfless leaders\u003c\/strong\u003e - who place mission and team above ego\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSelect the right people\u003c\/strong\u003e - protect culture through rigorous standards\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEmbrace strong people\u003c\/strong\u003e - who challenge assumptions\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnforce high standards\u003c\/strong\u003e - what you tolerate becomes your standard\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollaborate deliberately\u003c\/strong\u003e - harvest the best thinking regardless of title\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuild a decision machine\u003c\/strong\u003e - push authority to where information lives\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImprove continuously\u003c\/strong\u003e - build systems that sustain excellence\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTake risks and embrace failure\u003c\/strong\u003e - learn without excuses\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003e\"Want your business to succeed? Build a great culture. In this book Jon Becker shows you how.\"\u003c\/em\u003e -\u003cstrong\u003ePete Blaber\u003c\/strong\u003e, Former Delta Force Commander\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003ePractical Tools, Not Theory\u003cp\u003eEach chapter delivers real stories, clear explanations, and \u003cstrong\u003e\"How to Start\" sections\u003c\/strong\u003e with actions you can implement Monday morning.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\"A 'must read' for every organization that strives for successful outcomes.\"\u003c\/em\u003e -\u003cstrong\u003eMichael Lumpkin\u003c\/strong\u003e, Former Assistant Secretary of Defense, Navy SEAL (Ret.)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\"Jon is extraordinarily credible on building a high-performing team-the reason we have him present to our entire team.\"\u003c\/em\u003e -\u003cstrong\u003eLt. Lee McMillion\u003c\/strong\u003e, LAPD SWAT\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eElite teams don't happen by accident. If you want to build an organization capable of performing at the highest level, \u003cstrong\u003eculture must come first.\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jon B. Becker\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798994345436\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lessons Learned Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/01\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 262\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.39lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.88d","brand":"Jon B. 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