{"product_id":"customer-360-martin-kihn-9781394273614","title":"Customer 360: How Data, Ai, and Trust Change Everything","description":"\u003cp\u003e\u003cb\u003eBecome more competitive by developing a superior customer experience through data, AI, and trust\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eCustomer 360: How Data, AI, and Trust Changes Everything\u003c\/i\u003e delivers key insight and vision on using emerging technologies to delight customers and become more competitive by providing a superior customer experience. This book helps readers attract and engage their customers across channels and throughout their journey, from acquisition and onboarding, through service, upsell, retention, and win-back. \u003c\/p\u003e\u003cp\u003eTo demonstrate the influence and importance of these ideas, this book contains a multitude of real-world case studies from companies in a range of industries, with business models, and at various stages of digital maturity. Readers will learn about: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eUsing exciting technologies like AI and GPT while building a commitment to ethical use, safety, and privacy through secure guardrails\u003c\/li\u003e \u003cli\u003eOrganizing data around customers, prospects, and accounts--even if that data comes from many different sources in different formats\u003c\/li\u003e \u003cli\u003eMaking new technologies an extension of your existing data investments so that both work better\u003c\/li\u003e \u003cli\u003eChoosing a strategy and implementation plan to minimize time-to-value and ensure success weighing build, buy, or partner \u003c\/li\u003e\n\u003cli\u003eHandling internal stakeholders and dealing with change in a way that benefits the business\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFor business leaders, executives, managers, and entrepreneurs, \u003ci\u003eCustomer 360: How Data, AI, and Trust Changes Everything\u003c\/i\u003e is an essential read to understand and connect technology, people, processes, and strategy--truly the future of customer engagement--and leave competitors wondering what just happened.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Martin Kihn, Andrea Lin\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1394273614\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781394273614\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/13\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003c\/p\u003e","brand":"Martin Kihn","offers":[{"title":"Hardcover","offer_id":46293094629631,"sku":"9781394273614","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3cfbab9d-85fa-4ef0-ac58-27a33196d732.jpg?v=1730212108","url":"https:\/\/www.whiterainbookhouse.com\/products\/customer-360-martin-kihn-9781394273614","provider":"WR Book House","version":"1.0","type":"link"}